Know the Unknown


Everyone knows that cats hate water. Even if they can swim, they'll do everything they can to avoid getting wet.

But the big cat in the photo missed that memo.

Jaguars rarely encounter ungulates in their habitat. So they've expanded their diet to include 87 species, from turtles to anacondas and caimans. They leap from ambush, landing on their prey’s back, and often crush the skull or neck vertebrae.

A puss in boots hunting a dragon in the river sounds both bold and funny.

Surviving in a hostile, alien environment is tough. What gives you strength on land or in trees is useless underwater. You can’t breathe, your movements are slow, and visibility is near zero.

Yet the jaguar mastered this "terra incognita" so well that it went from being a potential prey to a threat for the reptiles there. If caimans could talk, they’d be yelling, “WTF?! The world’s gone crazy!”

The human ability to explore strange worlds is a divine gift.

We can settle not just new lands but also the conceptual worlds of others, even if they’re wildly different from ours. There’s risk in that, but the rewards are prosperity and growth.

And the more someone's ideas confuse, repel, or frighten us, the more they have the potential to protect and enrich us. Especially when it’s your subconscious, eager to reveal its secrets to you.

Just remember, you are the river, the caiman, and the jaguar.

Sincerely yours,

-Alexander

P.S. Do you and your business need a boost? Then the Catalyst Session is designed specifically for you.


Познай неизведанное.

Всем известно, что водная среда кошкам ненавистна. Даже умея плавать, они изо всех сил постараются купания избежать.

Но представитель семейства кошачьих на фото об этом не знал.

Редко встречаясь с копытными в своём ареале, ягуар расширил свой рацион до 87 видов животных, включая черепах, анаконд и кайманов. Ягуар прыгает жертве на спину из засады и нередко прокусывает ей череп или шейные позвонки.

Кот в сапогах охотится на дракона в реке — звучит и смешно, и смело.

В чужой для себя и враждебной среде просто выжить сложно. То, что на земле или дереве было вашей силой, бесполезно под водой. Дышать невозможно, движения замедлены и видимости нет.

Но ягуар освоил “ terra incognita” настолько, что из потенциальной жертвы превратился в угрозу для рептилий, обитающих там. Умей кайманы говорить, заорали бы: “Что за фигня?! Мир сошёл с ума!”.

Способность человека исследовать чужие миры — это божий дар.

Мы можем обживать не только новые земли, но и концептуальные миры других, сильно отличающиеся от тех, в которых мы живём. Это сопряжено с риском, зато наградой имеем процветание и рост.

И чем сильнее нас смущают, отвращают и пугают чьи-то идеи, тем больше они способны нас защитить и обогатить. Особенно, когда речь идёт о части вашей личности, которая раскрывает вам свои тайны только сейчас.

Только помните, что вы — это и ягуар, и кайман, и река.

Искренне ваш,

-Александр

P.S. Вам и вашему бизнесу нужен импульс? Тогда сессия ”Катализатор” создана специально для вас.


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Typos are unavoidable — I wrote this letter today. In my pursuit of speed and authenticity, I chose not to use a content editor or proofreader. However, if you are an entrepreneur, what matters to you is not the form, but the function.

Illustration: Ian Ford

Lyadov Business Therapy

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